EveryMatrix has been partly responsible for a lot of the growth enjoyed by NetEnt, through the software that it provides. One can think of EveryMatrix as a giant casino games aggregator. Its CasinoEngine is an all-in-one solution that integrates over 2,000 casino games from some of the world’s top casino software developers – 32 in all. It is this relationship with NetEnt, a casino software vendor, which has been instrumental in the latter’s growth in market share.
EveryMatrix products and services
The EveryMatrix solutions are designed to complement each other to provide a comprehensive casino and sports betting operations suite. Together these solutions enable an operator to manage all aspects of casino operations.
Over 900 games currently supported on the Every Matrix Casino Engine, with Netent games taking centre stage.
In addition to NetEnt games, CasinoEngine contains games from vendors like Microgaming, BetSoft, IGT and Bally. It provides a mix and match environment that allows operators to select the games that they want to offer from all of these different vendors. The games are integrated into a single unified casino lobby and player wallet, the front end of which can be completely customised to fit the operator’s branding.
Operators can create bonus offers and promotions across all of the vendors that it has chosen and the system will then also manage the wagering requirements and contributions for the bonuses.
The solution is built on a modular concept, allowing its various aspects to be selected and consolidated as the operator prefers. Everything is run from a single back office, which functions as a complete casino management hub. The back office also contains extensive reporting functionality, giving in-depth reporting on a wide range of activities and casino metrics.
Of course the big advantage of such a solution is that it provides rich variety and functionality, without the operator having to deal with many separate software providers – EveryMatrix effectively becomes the sole entity through which everything is channelled and managed.
Live dealer casinos can also be run through the EveryMatrix solution. Once again it offers a choice of vendors and live dealer software, including NetEnt Live Dealer, Microgaming, Evolution Gaming and XPRO gaming.
EveryMatrix provides other solutions designed to complement CasinoEngine. There is a sports betting solution, OddsMatrix, which is a fully managed white label sports betting suite that can be taken as a hosted solution or implemented via an API. It has the flexibility to be implemented as a standalone solution or to be integrated with existing sports betting operators. It is a powerful tool that covers everything from sports event creation to odds compilation, risk management and settlement of bets.
The betting market coverage is exceptionally wide, covering over 14,000 live events each month across 50 sporting codes. Bet variety is similarly large, with operators able to implement over 250 different types of bets.
A back office drives a fully customisable front end that includes a bonus offer creation and management tool. Additionally, reporting tools give thorough analysis of diverse and deep data.
Importantly for this market, a mobile version is also available, which can be browser-based or in the form of a downloadable app for both iOS and Android devices.
GamMatrix is an integrated gaming and payment management solution. It comprises vendor integration, a CMS, payment processing systems, player handling mechanics and auditing functions.
The power of GamMatrix lies in its versatility. It is integrated with a vast number of APIs and more than 50 different payment methods. It includes affiliate management capabilities, email marketing tools and fraud detection mechanisms. It also ensures compliance with many different jurisdictions, including the UK and Malta.
Because of its vendor neutrality casino operators can use it with any gaming software. It is managed through an integrated back office. Third party software can be added, enabling vendors to adapt it to their own CMS, affiliate management and loyalty programme systems.
The EveryMatrix and NetEnt relationship
NetEnt is one of the main casino platform developers that is integrated into the EveryMatrix CasinoEngine solution. As a world leading supplier of casino systems and games, NetEnt provides these to EveryMatrix, which folds them into its own solution. This software suite contains a full complement of slots, card games, table games, video pokers and speciality games, which casinos that use EveryMatrix can offer to their players.
NetEnt’s CasinoModule combines a rich and varied selection of high quality casino games with a full service back office. It contains tools used for attracting and retaining players, in addition to a powerful data reporting module. The platform is fully customisable, allowing casino operators to adapt it to their own brand identities. One of the most important aspects is the concentration on stability, which has yielded a claimed 99.9% uptime figure.
As new games are released they are incorporated into the NetEnt software, and are delivered in turn via the EveryMatrix solution.
The NetEnt Live Casino software is also included in the EveryMatrix solution. This uses high definition streaming video characterised by low latency. The live casino interface can be customised according to the casino operator’s brand identity. The design and layout are customisable and allow players to change their view of the tables and betting area on the fly.
EveryMatrix and third party solutions
EveryMatrix allows for third party integration with all its solutions. This lets casino operators use their legacy systems if necessary and to incorporate their own systems providers to replace or supplement whatever module they need.
The EveryMatrix CasinoEngine can be integrated with any third party platform that uses standard APIs. For example, it allows third party external wallets to be integrated into its payment systems. Similarly, GamMatrix gives third party API access to all the data that is collected. It uses a secure connection to communicate with third party systems.
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