NetEnt is a well-known and trusted online gaming software provider, offering complete solutions for its customers. Last year, the digital gaming solutions company signed an agreement with William Hill in order to provide games for the company's retail outlets. NetEnt casino games are now live at William Hill betting shops in the United Kingdom.
NetEnt Games Successfully Integrated at William Hill
NetEnt has taken its first steps into land-based gaming. To date, the company has provided games only to online and mobile operators. The successful integration of NetEnt casino games at William Hill betting shops could be taking the gaming company in a new direction. While land-based gaming is a new direction, this move fits in with NetEnt's multichannel strategy in which the games provider ensures that players' needs are met on the various platforms available.
With the large amount of expansion into regulated online gaming markets around the world, this step into the regulated land-based UK market is a big milestone for NetEnt. The gaming software company has worked closely with William Hill in order to ensure that all slots released for its betting shops would fulfill the needs of its land-based customers. The first NetEnt game to be released for William Hill's retail customers is the Starburst slot. It will be launched at William Hill's shops in the upcoming weeks.
"We provide leading-edge digital casino solutions and we are excited to make our thrilling games available to William Hill's land-based players for the first time ever," said Per Eriksson, the President and Chief Executive Officer of NetEnt.
William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximize distribution in their major channels such as retail, desktop, and mobile."
About William Hill
William Hill is based in the UK, and has both online and land-based operations. The company was founded in 1934, and has grown to be the largest bookmaker in the UK. William Hill has over 16,000 employees, and more than 2,300 betting shops, as well as its online and mobile operations. William Hill PLC is listed on the London Stock Exchange.
NetEnt is a leader in the digital entertainment market, and has recently been granted UK gaming licenses. The company has been operating since 1996, and continues to expand into regulated gaming markets around the world. NetEnt employs more than 600 people, and is listed on the Nasdaq Stockholm (NET-B).