NetEnt and The Rank Group have signed a customer agreement by which The Rank Group will offer its customers games from NetEnt, a leader in the digital gaming world. The game supply agreement will be focused largely on the gaming market in the United Kingdom.
NetEnt already has a presence in the UK, and will be expanding its reach through the recent agreement with The Rank Group’s Grosvenor Casinos.
NetEnt to Supply Games for Grosvenor Casinos
Under the terms of the agreement between The Rank Group Plc and NetEnt, NetEnt will be providing games for the online presence connected with the Grosvenor Casinos in the UK and for the Mecca brand. Grosvenor Casinos is the biggest chain of land-based casinos found in the UK, and Mecca is a leading bingo operator.
The Managing Director of NetEnt Malta Ltd, and Chief of European Marketing Operations, Enrico Bradamante, commented on the deal with The Rank Group: “I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers.”
The Head of Casino Games at Rank Digital, Ciara Nic Liam, said: “We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players.”
About The Rank Group
The Rank Group Plc started out in 1937 in the motion picture industry. The company has branched out, but has remained in the entertainment industry, and currently operates land-based casinos and bingo halls throughout the United Kingdom.
NetEnt is a leading in the digital gaming world. The company has won a number awards, and has stayed grown and improved its products since its inception in 1996. NetEnt stays at the forefront of the fast-paced gaming industry. NetEnt provides both back-end and front-end gaming software, and has a large number of particularly popular games. The company provides itself on innovation and quality.
NetEnt has offices in Stockholm, Kiev, Gibraltar, Gothenburg, New Jersey and Malta, and has more than 800 employees. NetEnt is listed on the NASDAQ Stockholm.