After having signed a licensing agreement a few months ago, The Rank Group Plc launches NetEnt games, which are now available to its end-consumers. The Rank Group includes two large brands, Mecca and Grosvenor Casinos.
A Mutually Beneficial Licensing Agreement
In June this year, NetEnt and The Rank Group Plc entered into a licensing agreement in which The Rank Group would be offering NetEnt games to its brands in both Europe and the United Kingdom. Since the agreement was signed, the two companies have been working together on the integration process, and are now ready to release a number of NetEnt games. Some of the popular games that can now be found at The Rank Group brands have been seen at Mecca Bingo. The games include some of the most popular choices, such as Gonzo’s Quest and Starburst. Other game will be launched as time goes on.
NetEnt already has a presence in the UK gaming market, which will increase substantially now that The Rank Group is offering its games. The mutually beneficial licensing agreement is likely to help maintain interest in games offered by The Rank Group. Players always need a good supply of fresh and quality games to maintain their interest.
Enrico Bradamante, the Chief of NetEnt’s European Market Operations, and the MD of NetEnt Malta Ltd, had noted: “I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers.”
The Rank Group’s Head of Casino and Games at Rank Digital, Ciara Nic Liam, commented: “We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players.”
About The Rank Group
The Rank Group Plc began operations in 1937. The company focused on cinema and the motion picture industry for many years, and shifted its focus to casino operations in 2006. Grosvenor Casinos is the biggest land-based casino operation in the UK. Mecca Bingo has both an online and a land-based presence.