NetEnt Signs Deal with Paddy Power for UK Retail

NetEnt Signs Deal with Paddy Power for UK Retail

NetEnt is primarily known as a gaming company that provides games and software for the online and mobile industries. The focus in gaming software has recently been on online and mobile games. There are, however, some companies that make games that can be compatible for all platforms. NetEnt has signed a deal with Paddy Power for the UK retail market.

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NetEnt Games to be Available in UK Retail Market

The deal between NetEnt and Paddy Power is a licensing agreement by which Paddy Power will be able to offer NetEnt games in its land-based locations in the United Kingdom. The two entities already have an established partnership regarding games distribution. This extended agreement will allow Paddy Power to offer NetEnt games in over 1,300 gaming machines around the UK. Paddy Power currently operates 339 Licensed Betting Offices in land-based locations around the country.

Enrico Badamante, the NetEnt Malta Ltd Managing Director, and the Chief of European Market Operations, commented on the new deal. He said: “I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games.”

About Paddy Power

Paddy Power Betfair plc is a UK-based sports betting and gaming group. The company was formed earlier this year in February when Paddy Power plc and Betfair Group plc merged. The company has operations in a number of locations around the world including Australia, and the United States. Paddy Power Betfair has a large presence in both online and in retail betting. Paddy Power has more than 600 betting shops in the UK and Ireland. The large company has more than 5,000 employees.

About NetEnt

NetEnt first began operating in 1996, and has grown into a large business with offices around the world. The company is a well-known leader in the digital entertainment industry. NetEnt offers quality gaming solutions around the world, making sure to keep at the fore of the competition in this highly competitive industry. NetEnt has more than 900 employees spread throughout its offices in a number of countries. The NASDAQ Stockholm listed company has offices in Stockholm, Krakow, Malta, Gothenburg, Kiev, Gibraltar, and New Jersey.

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