NetEnt to Enter the Italian Retail Market

NetEnt to Enter the Italian Retail Market

NetEnt will soon be entering the Italian retail market. The digital gaming software provider has reached an agreement in which NetEnt will supply content to Gauselmann, a German company that produces gaming machines.

NetEnt Signs Agreement with Merker Gaming Italia

Merkur Gaming Italia, Gauselmann’s subsidiary, has signed the agreement with NetEnt. Merkur distributes gaming content to the Italian market. Content will go to the Italian Comma 6a market. Merkur has more than 350,000 gaming machines in the regulated European market. This is the largest market for gaming machines that are currently regulated and in use in Europe at this time.

Merkur has vast experience in the retail gaming market. The company manufactures gaming machines and produces games, combining a quality selection of games in multi-game cabinets. Clients can choose the games that are suited to their needs. The company has about 3,000 Comma 6a gaming machines that are used in a number of locations around Italy.

The first two slots that will be distributed via Merkur are Starburst and Eggomatic, both popular NetEnt games. According to the distribution agreement, the games will be used in Merkur gaming cabinets, and can be distributed to other gaming providers. The launch date is likely to take take place during the first quarter of 2017.

NetEnt and Merkur Comment

Merkur Gaming Italia’s Managing Director, Roberto Migliozzi, commented on the licensing agreement: “I’m delighted to announce that NetEnt games content will soon be available in our games portfolio of Italian Comma 6a machines and I’m confident that players will be amazed by the quality of these games. NetEnt is a valued partner and I’m thrilled that we are now able to offer their games to Italian consumers.”

”I’m very excited about working together with Gauselmann,” said Enrico Bradamante, the MD of NetEnt Malta Ltd, and Chief of European Market Operations. “This partnership combines our vast online gaming experience and award-winning digital games with one of the world leaders in the land-based gaming machine industry.”

NetEnt had its beginnings in 1996. The company has become a leader in the digital entertainment industry. While NetEnt mainly provides gaming solutions to the online and mobile casino industry, the company branched out, and now supplies gaming titles to those in the retail gaming industry too.

NetEnt has more than 800 employees in offices in Stockholm, Malta, New Jersey, Gothenburg, Gibraltar, Kiev, aand Krakow.

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